About Us

eMedicine Biographies

Steven Zatz, MD
Executive Vice President, Professional Services
WebMD Health

Steven Zatz, MD, was appointed to the position of executive vice president, professional services of WebMD Health in July 2005. Since October 2000, Dr. Zatz has also been an executive vice president of WebMD, Inc., a subsidiary included in Emdeon’s WebMD Health segment and of Emdeon, focusing on physician portals. Dr. Zatz was senior vice president, medical director of CareInsite, Inc. from June 1999 until its acquisition by Emdeon in September 2000. Prior to joining CareInsite, Dr. Zatz was senior vice president of RR Donnelly Financial in charge of its healthcare business from October 1998 to May 1999. From August 1995 to May 1998, Dr. Zatz was president of Physicians' Online, an online portal for physicians.

George D. Lundberg, MD
Editor-in-Chief of the eMedicine Clinical Knowledge Base, Medscape Core Content, and Medscape General Medicine

A 1995 "pioneer" of the medical internet, Dr. Lundberg has worked in tropical medicine in Central America and Forensic Medicine in New York, Sweden, and England. His major professional interests are toxicology, violence, communication, physician behavior, strategic management, and health system reform. He is past president of the American Society of Clinical Pathologists. From 1982 to 1999, Dr. Lundberg was at the American Medical Association as editor-in-chief, scientific information and multimedia with editorial responsibility for its 39 medical journals, American Medical News, and various Internet products, and the editor of JAMA. In 1999 Dr. Lundberg became editor-in-chief of Medscape, a leading source of online health information and education for physicians and healthcare professionals and the founding editor-in-chief of both Medscape General Medicine and CBS HealthWatch.com. Today, he serves as the editor-in-chief of eMedicine’s Clinical Knowledge Base, Medscape Core Content, and Medscape General Medicine (www.medgenmed.com), the first and only online, peer-reviewed primary source general medical journal. A frequent lecturer, radio and television guest, and a member of the Institute of Medicine of the National Academy of Sciences, Dr. Lundberg holds academic appointments as a professor at Northwestern and Harvard. In 2000, the Industry Standard dubbed Dr. Lundberg "Online Health Care's Medicine Man."  Dr. Lundberg holds earned and honorary degrees from North Park College, Baylor University, the University of Alabama (Birmingham and Tuscaloosa), the State University of New York, Syracuse, Thomas Jefferson University, and the Medical College of Ohio. He completed a clinical internship in Hawaii and a pathology residency in San Antonio.

Erin Michael Kelly
Editorial Director

Erin Michael Kelly joined the Professional Publishing Group at WebMD in 2001. Mr. Kelly has been involved in medical publishing for over 15 years, during which time he has focused on editorial-quality procedures; peer-reviewed and evidence-based medicine; and clinical point-of-care information for medical decision-makers. Prior to becoming Editorial Director for eMedicine, Mr. Kelly served at WebMD as Managing Editor of ACP Medicine (the internal medicine online and print publication sponsored by the American College of Physicians) and ACS Surgery (the general surgery print and online publication sponsored by the American College of Surgeons). Before joining WebMD, Mr. Kelly was Executive Editor at Praxis Press Inc, where he collaborated in the creation of both the professional and the patient areas of the company’s primary-care Web site, Praxis.MD. Mr. Kelly also was Executive Editor of The Johns Hopkins White Papers, a well-regarded series of in-depth reports on chronic diseases written for consumers.

Lee Hoffman
Vice President, Agency Sales

Lee Hoffman is Vice President, Agency Sales at WebMD and is responsible for overseeing the Agency BioPharma Sales team.  Mr. Hoffman joined WebMD in February 2005 from Askjeeves where he was Vice President, East Coast Sales.  Lee brings over 10 years of executive level interactive advertising sales and management experience to the WebMD team in addition to his experience in National Cable and Television Sales, and six years working on the Agency Side.

Rick G. Kulkarni, MD
Medical Director, eMedicine

Rick G. Kulkarni, MD, was appointed to the position of Medical Director with eMedicine in 2004. His responsibilities include serving as the primary medical consultant for the various customized continuing medical education offerings, Medical Director for eMedicine's Clinical Knowledge Base, medical coordinator and editor for weekly clinical email mailings, Chief Editor of the Emergency Medicine volume, and Editor-in-Chief of the Clinical Procedures volume.

Dr. Kulkarni currently is an Attending Physician at the Yale-New Haven Hospital Adult Emergency Department where he serves in the role of Medical Director. He also holds an appointment as an Assistant Professor of Surgery in the Section of Emergency Medicine at the Yale School of Medicine. Dr. Kulkarni completed his graduate medical training at the Harvard Affiliated Emergency Medicine Residency program and earned his medical degree from the UCSF School of Medicine. His areas of research are in workflow optimization and clinical performance improvement in the Emergency Department and his clinical interests are in the management of emergent airway and wilderness medicine. He is an author in several medical textbooks in the field of Emergency Medicine including eMedicine: Emergency Medicine, Current Medical Diagnosis and Treatment, and eMedicine: Clinical Procedures.

Josephine McCullough
Director of Institutional Sales, eMedicine

Josephine McCullough brings more than 20 years of advertising and sales experience to eMedicine.  Prior to joining eMedicine early in 2002, Ms. McCullough worked in management positions at Integrative Medicine Communications (now owned by A.D.A.M.), HealthGate Data Corp, and Individual, Inc (now a Thomson company). With 10+ years of online publishing sales experience, Ms. McCullough directs eMedicine’s institutional and health information technology sales teams.  An alumnus of the University of Southern California, Ms. McCullough majored in marketing with a minor in journalism.